Walk That Runway
Greenville Fashion Week
GFW kicked off on Thursday night, after the final rehearsal, at The Venue at Falls Park in downtown Greenville where mingling and a pre-show hyped the weekend ahead. High ticket prices left the event exclusive and desirable, but not crucial for a good time for the weekend ahead.
"Friday night was opening night!"
Friday night was opening night! The 50%DANGEROUS collection was scheduled to go third in the lineup for the evening. Scrambling to get everything finalized for all designers, prep began at 4 pm with the show set to begin at 7 p.m. Fashion Production Director, Elizabeth Rouprich, and ED Coordinator, Laura Pinciaro, were on point with controlling the crowded hotel full of models and designers running every which way getting ready for their set. Backstage photographer, Patrick Cox, all the while taking interesting and memorable backstage, behind-the-scenes photos of the excitement from everyone getting ready.
We started with hair and makeup. While the models had their makeup applied, steaming of the clothes commenced and last-minute checks were made to the outfits to make sure everything was in perfect condition. As each model finished, we pulled them aside and took photographs of their final looks outside the front of the hotel during sunset. As a surprise gift, each model received a 50%DANGEROUS T-shirt and a Polaroid of themselves before the event to commemorate the occasion. Designer Vedetta describes the models as being “The best we could have ever asked for! I truly believe we got very lucky. Each girl was so dedicated and hard working… they practiced to have the best walk on the runway they possibly could. Wonderful attitudes, killer walks, and such great dedication. I couldn’t have asked for a better team! Thank you, guys!!”
50%DANGEROUS hit the runway Friday night with a bang! Our new collection showed off a cohesion of green, white, and black performance-ready fashions in comfortable, breathable fabrics. From pants, to shorts, to dresses, we gave variety inspired by the stage, lights, and performers. To see more photos of the looks, check out our Instagram at instagram.com/50dangerous. The night continued with beautiful gowns by Alice Andrews Designs, Denim & Dog – a doggie runway show, and walks from all models competing in the “Top Model” competition.
"All of Greenville was ready for GFW"
The final runway show started off with swimwear by Vizcaya and followed one of the few shows that included male models, “Southern Tide,” which riled up the crowd, both young and old. The “Top Model” winner was announced with no surprise. Congratulations to Ava Gracen Grainger, who will be representing GFW 2019! Her walk was bubbling over with confidence, and her winning attitude made her the most memorable candidate. The night concluded with wedding gowns, sequin rompers, and the announcement of the winner for “Emerging Designers,” Kathy Harris. Her Neoprene designs brought classic shapes and colors suitable for both young and old.
If you’re in the Greenville area in the spring of 2019, check out Greenville Fashion Week! A wonderful opportunity for designers and models to get a great experience on the runway surrounded by good company and a hard-working team of fashion lovers. Looking forward to next year. Thank you GFW for having 50%DANGEROUS in your event!