One of my most favorite ways to put on a fashion show is at anime conventions. An anime convention, in short, is a Japanese pop culture convention centered around Japanese animation, games and costumes, and is a place for people who share these interests to come together and make new friends all across the globe. These events happen practically every weekend in the United States alone but are held all over the world.
At these conventions, fashion shows are held showcasing fashion brands either from Japan, brands heavily influenced by J-fashion, or are relevant to the J-fashion scene. These conventions come in all different sizes, ranging from 300+ attendees to over 50,000. Along with putting on a fashion show, designers get opportunities to hold events, have signings, and sell merchandise.
By holding a fashion show at an anime convention, be it big or small, you get wonderful opportunities that may be hard to obtain on your own
When a fashion show is being held at an anime convention, there is a common flow to an event. Anime conventions happen over a weekend’s time, with models having fittings the day before the event. Models are selected online through a “model request form,” usually held on the convention’s social media page. These models are often attendees of the convention who have a strong interest in fashion and want the opportunity to build their portfolio or just have fun.
Your most common styles of fashion to see at an anime convention fashion show are Lolita and Visual Kei. These two styles have many smaller sub-styles and offer big variety. By holding a fashion show at an anime convention, be it big or small, you get wonderful opportunities that may be hard to obtain on your own, a large gathering of people who share similar interests, a stage, lighting assistance, and a place to sell merchandise and promote your brand. If you ever have the opportunity, I strongly suggest hosting or attending an anime convention fashion show! It’s going to be so much fun!